Our full-service Data Management department is capable of cleansing, running analytics, and managing customer databases. We strive to target prospects and customers who are likely to respond to your direct marketing campaigns. The cleaner and more targeted your data the higher your return on investment. We can increase accuracy by using the following tools:

CASS Certification

The CASS system improves the accuracy of carrier route, five-digit ZIP©, ZIP + 4©, and delivery point codes that appear on mailpieces. CASS is offered to all mailers, service bureaus, and software vendors who want to evaluate their address-matching software and improve the quality of their ZIP + 4, CRIS, and five-digit coding accuracy. This process is graded by the United States Postal Service©, National Customer Support Center (NCSC), and the results are returned to mailers in order to provide useful diagnostics for correcting deficiencies.

Suppression Services

For superior list targeting and higher response rates, Suppression Services are an ideal complement to standard address-correction processing. Flagging addresses that match user-specified undesirable criteria - the DMA's "Do Not Mail" list, deceased suppression and other categories - can help you reach the optimal audience with any mailing job.

NCOA processing

NCOALink helps list owners stay connected to mail recipients who have filed Change of Address (COA) cards with the United States Postal Service©. Used regularly, this process keeps lists up-to-date and effectively reduces return mail, wasted postage, and printing costs, and increases delivery speed and response rates.

Demographic Analytics

A better way to target prospective customers, Demographic Analytics makes professional-quality predictive analytics a practical option for all your marketing campaigns, allowing marketers to leverage automated predictive modeling techniques to identify prospective customers for every campaign. You can target prospects that are most likely to respond to increase response rates and decrease production costs. Demographic analytics identifies the attributes of your best customers, profiles those customers, and identifies new targets who are most likely to purchase from you.

Duplicate Elimination

The elimination of duplicate records from within your mailing list is one of several ways to reduce your postage expense. You can eliminate costs and maintain your professional image by not sending multiple versions of the same promotion or communication.

RFM Analytics

RFM (recency, frequency, monetary) analysis is a marketing technique used to determine quantitatively which customers are the best ones by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary). RFM analysis is based on the marketing axiom that "80% of your business comes from 20% of your customers." Identify your best customers and market to them!

Address Resolution Services

ARS improves upon DPV technology by using third-party databases to correct address data deemed undeliverable during the typical CASS encoding process. The service also appends secondary data, such as apartment numbers, that may be missing or incorrect.

List Procurement

We can help you find the best possible mailing list for your marketing campaign whether it be business to business or business to consumer.