All of the tools discussed on this website are powerful, but the most potent marketing uses a mixture of these tools. Cross media marketing uses multiple marketing channels to reach your market. Cross media marketing will give your customers or prospects a chance to respond to the marketing media that they prefer. Cross media marketing can be performed by using a mixture of the following tools:

Direct Mail

Postcards, Flyers, Letters, Self-mailers - Use these direct marketing products to drive your customers to action whether it be driving customer traffic, visiting a webpage, or signing up for an email list.

Email

Email marketing helps you keep customers and prospects coming back by using attractive, professional-looking email communications to stay in regular touch and build strong customer relationships. It's better and more effective than regular email. Here is an example of a personalized email campaign:

Personalized URL's

Do you want to direct your clients to your website from a direct mail piece, in a way that is easily tracked and measured? A personalized web page is a great way to entice people to visit your website. Catawba Direct's personalized URL system for your website can create individual URLs (i.e. www.JohnSmith.YourDomain.com), and allow you to track and measure people who visit your site from your direct mail campaigns. With integrated source-code tracking, and a time and date-stamp of each person who visits their URL, you can use the user's information to personalize the page, pre-fill in form fields, and more.

Response Dashboards

Analyze your direct marketing projects with Response Dashboards. We can help you calculate return on investment, who's responding, and who you should be targeting by analyzing your direct mail campaign results through a user friendly response dashboard.

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